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CDP Deployment Lessons from the Field
There’s no teacher like experience. CDP Institute recently interviewed CDP industry veterans about what really works when preparing and executing a CDP deployment. Join CDP Institute Founder and CEO David Raab to learn the most effective ways to set goals, define realistic expectations, pick the right use cases, define a data strategy, decide which system features to test, prepare your staff, and manage change.

Oct 14, 2020 10:00 AM in Pacific Time (US and Canada)

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David Raab
Founder @CDP Institute
Widely recognized expert in marketing technology and analytics. Independent consultant since 1987, specializing in marketing trends, technology strategy, product requirements, and vendor selection. Clients include major firms in retail, insurance, health care, communications, publishing, consumer goods, marketing services, and technology. Have written hundreds of articles on marketing technology for publications including Information Management, DM Review, DM News, Relationship Marketing Report, Bank Marketing, Target Marketing, and The Journal of Database Marketing. Frequent presenter at conferences in U.S., Europe, and Asia. Author of Marketing Performance Measurement Toolkit, B2B Marketing Automation Vendor Selection Tool, and Guide to Customer Data Platforms.